Fabian G. Williams aka Fabs

Fabian G. Williams

Principal Product Manager, Microsoft Subscribe to my YouTube.

53 Downloads, 114 Countries, Zero Marketing Budget: My First Month on the App Store

I built two iOS apps to solve my own problems. In the first month, people in 114 countries found them through App Store search alone. Here's what the data looks like, what it taught me, and why I think everyone should ship something.

Fabian Williams

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Global reach chart showing 114 countries discovered the apps through App Store search

I built two iOS apps in about ten days total. Neither was planned as a product — both started as solutions to my own problems. In the first month on the App Store, people in 114 countries found them through organic search. No marketing budget. No ads. No influencer deals. Here is what the numbers look like, what they taught me, and why I think everyone with an idea should just build the thing.

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